|Formula for a successful listing: cute dog + funny hat + bright colors = $$$|
Artists and crafters jumped like flies onto ETSY in the mid 2000s with its handmade DIY theme. It was pretty clunky at first offering few options for layout, listing quantities, variations etc. But it added those slowly and developed a reputation as THE place for Indie crafters. And it was all due to early adopter artists and craftspeople looking for a way to sell their wares online easily and with other like-minded indies.