|Formula for a successful listing: cute dog + funny hat + bright colors = $$$|
Artists and crafters jumped like flies onto ETSY in the mid 2000s with its handmade DIY theme. It was pretty clunky at first offering few options for layout, listing quantities, variations etc. But it added those slowly and developed a reputation as THE place for Indie crafters. And it was all due to early adopter artists and craftspeople looking for a way to sell their wares online easily and with other like-minded indies.
|$25 mfg ring from India|
Now it’s gone mainstream, and left the artists who helped make ETSY what it is in the dumpster. I've been selling on ETSY since 2006, had quite a few different shops over the years. I've seen sales on my two current shops go slowly downhill in the past two years. I’ve been saying I’m leaving ETSY for about a year now. I see other shop owners write the same thing on their shops but we’re still there. Why?
Because it takes a lot of work to move your shop.
It's not easy and we’re all just too busy and too maxed out to learn one more new thing. ETSY has not been listening to it's core base for years. It has it’s own agenda that it's banking on and it's now built up a momentum that can sustain itself w/o the artists who made it what it is. ETSY doesn't care.
If you're a shop owner and you're not MAD, you should be.
I know I’ve invested a lot of time, energy and money into my ETSY shops. I've paid them good money each month and I don't have time to move my 2 shops and learn a new system. But I must. It's the only thing to do.
|Get to work! Hardhat required.|
So I plan to share what I learn and my transition process here. Because artists need to stick together and help each other and the big corps don't give a shit. If what I share helps just one person get off ETSY then it’s worth it.
Artists need to feel empowered and not a pawn in the system. The only way to do that is be as independent as you can be. I’ll be sharing my decisions, processes, techniques, problems, questions and struggles here as I wean myself of ETSY kicking and screaming.